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Fila Prescription Eyewear

20 April 2021

Fila Prescription Eyewear

Fila is a brand synonymous with sports and leisure. Their trendy designs took the sports world by storm in the 70s and 80s. Recently they've attracted a new generation of streetwear enthusiasts with their vintage appeal. Fila has taken this opportunity to branch out into the world of glasses. In this blog, we'll delve into the history of the brand as well as what the Fila prescription eyewear collection has to offer.

Fila was created in Biella, Italy, a city that lies in the foothills of the Alps, nestled between Milan and Turin. Two brothers, Ettore and Giansevero Fila saw an opportunity to supply the people of the Italian alps with clothing but it didn't take long for them to branch out.

Before launching their sportswear collection, Fila made it clear that not only would their clothing complement the athletes athletically but also aesthetically. The brand was thrown into the spotlight after the success of its sportswear range "White line". The collection was made for tennis players too scared to deviate from their white kits. The outfits featured an off white polo, accented by the eye-catching and stylish red and navy of the Fila logo.

Due to the popularity of the "White line" collection, Fila found themselves able to reach out to athletes for collaborations. The most notable of these collaborators was tennis superstar Björn Borg. His enigmatic personality and captivating tennis propelled Fila into the spotlight causing other tennis players to follow suit. Former world no.1 Boris Becker kept the Fila-Tennis partnership going throughout the 80's ad '90s and into the future. Current women's world no.1 Ash Barty and men's top 10 Diego Schwartzman are just two of the many athletes choosing Fila as their go-to sports brand.

Leisurewear

Fila may be known for their sportswear but that hasn't stopped them from breaking into the world of streetwear and everyday fashion. They initially started making sports shoes designed for a range of activities such as basketball and mountaineering. Soon though, these shoes could be seen everywhere. As a result of their success, Fila eventually branched out even further, creating lines of shorts, sweatshirts and even glasses.

Fila is often seen as the alternative to Nike and Adidas, bringing a unique style enveloped in nostalgia. After a dip in popularity in the late 90s-early 00s, Fila are on the rise again. Finding a home in those looking to stray from the norm and capturing their hearts and creativity.

Fila Eyewear

Like their sportswear, Fila prescription eyewear offers simple yet colourful designs, combing classic styles with bold and eye-catching colour schemes. Their frames continue to bring passion and vibrancy to the world of eyewear. With stylish embellishments contrasting dark frames, Fila glasses are able to combine colour with sophistication.

With stylish metal frames like the VFI029 and colourful acetate frames such as the VF9399V, there's a range of styles perfect for men and women. Fila offers sporty yet fashionable styles at affordable prices, with an emphasis on quality and durability. With vintage Fila products back in fashion, there's no better time to get a head start on their eyewear range.

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